Natalia LR, Soegoto AS, Poluan JG. SWOT-based marketing strategy to improve competitiveness: A qualitative case study of Coffee Shop Maary in Manado City. CFABR [Internet]. 2026 Sep. 24 [cited 2026 Sep. 26];5(2):278-8. Available from: http://jurnal.ywnr.org/index.php/cfabr/article/view/500