NATALIA, L. R.; SOEGOTO, A. S.; POLUAN, J. G. SWOT-based marketing strategy to improve competitiveness: A qualitative case study of Coffee Shop Maary in Manado City. The Contrarian : Finance, Accounting, and Business Research, [S. l.], v. 5, n. 2, p. 278–288, 2026. DOI: 10.58784/cfabr.500. Disponível em: http://jurnal.ywnr.org/index.php/cfabr/article/view/500. Acesso em: 26 sep. 2026.